Reactive media is the act of using media as a direct response to a topical event. Be it a major cultural moment, a ridiculous meme, the weather or seasonality, a viral challenge, or a pop culture occurrence, people on social media are there to jump into the conversation and amplify moments on a near-daily basis. Ultimately, reactive media can be a powerful tactic for your brand. But, it doesn’t need to be — and really shouldn’t be — a chaotic, knee-jerk process.

In our latest white paper, Jess Ottaviano, digital media supervisor, breaks down best practices — along with a few client examples — of how to make the most of your reactive media efforts. Submit your information below to download “Reactive Media: Leveraging Timely Moments.”