People often ask me where my ideas come from. The non-cliché truth is this: Everywhere. Whether it’s a scene in book or a movie that could be explored further, a news story, a conversation, or a banal moment in the string of those that make up our daily lives, creativity comes from the subconscious mind, often when I’m not thinking about it. The best ideas reveal themselves when I’m being mindless and have granted myself permission to think freely about the nothingness of the mundane. Think: while absorbed in the steam of a hot shower, a long drive on the open road, or a secluded stroll to stretch my legs and enjoy the fresh air.
I’m a novelist. I’m also a copy editor and writer for GYK
Antler. Being around other creative people in a creative environment every day
only further ignites the flame for creativity that already burns hot. While
that flame often manifests itself in social copy or a banner ad or a concept
for a client, the wick never quite seems to disappear. The ideas for longer
form storytelling can come out of these smaller asks, and they often do. When
the creative part of the subconscious is free to drift, some interesting (and
not so interesting) ideas are born — many of which don’t align with client work.
Enter: the novel.
While the inspiration for “The Green House” — my fifth
novel, which was published on July 30, 2020 — came from a situation encountered
in my personal life, the idea for my sixth — titled “That Was Before,”
forthcoming in June 2021 — came at the office. Anyone who knows me will tell
you I’m a very structured, eat the same foods at the same time every day, routine-loving
person. That same top-level structure applies to my writing. My schedule is
often this: feed the inevitable “itch” to write that arises in the fall, keep
feeding it throughout the winter until it’s satisfied in the spring (if all
goes well), and take the summer off to reset. So when it was late summer when
the concept for my sixth novel came to me during one of my routine lunchtime
walks, it was far from a surprise.
There was once a time when I wrote every day — this is where
my process allows for spontaneity. Whether this stemmed from the desire to hone
my craft or just to feed the insatiable appetite I had for it, there were very
few days off. Since then, the more I’ve done it, the less my process involves
that — sitting down and writing. I’ve learned what it takes for me to write a
novel, so I’m more sporadic these days and often write in spurts. Part of my
creative process is thinking — not only about what comes next in the current
story, but also beyond that. When I’m not actively writing, my mind continuously
wanders about the next story. I’ll see something that sparks a thought, and
that idea will be immediately jotted down in my digital notebook. Sometimes —
like what’s happening now — I’m planning for what I will write two, three or
more books from now. It’s a process that never stops, which can be both a
blessing and a curse. Only once so far have I been in the middle of a project
only to scrap it for a new, more pressing idea — which turned into “Plum
Springs,” my fourth novel — although the temptation is often difficult to pass
up.
The key for me is being excited about the project. Whether it’s
the plot or a character or a feeling I can’t ignore, writing something I would
enjoy reading is critical for me. While I’ve received some validation about my
ability over the past couple of books especially, there are times I read what
I’ve written and cringe. Other times I read it and concede that if nothing
else, I at least like it. And considering the number of times I’ll read and
edit the manuscript before it becomes a published novel, enjoying the story is
perhaps the most important part of the process.
Now that summer is wrapping up its final weeks and autumn is around the corner, there’s a few things we can count on. One is shorter days and colder nights; two is long sleeves instead of short ones; and third is that the creative flame will continue to flicker inside me, and with it, expect a new piece of expression on the other side. See you there.
***
About
As a creative-first culture, we believe creativity is the ultimate brand and business advantage. Our entrepreneurial spirit drives us to be bold problem solvers in everything we do — from "capital-C" ideas and strategic business solutions to "little-C" creativity that pushes our craft and execution.
If you'd like to join our talented team of creative entrepreneurs, send your resume to careers@gykantler.com or reach out to our Head of Talent, Tina, on LinkedIn.