How can a footwear brand support essential workers during a pandemic? By supporting their feet. YORK Athletics Mfg., a Boston-based, family-owned performance footwear brand, did just that at the beginning of the COVID-19 shutdown.
YORK rallied their customers and encouraged them to purchase their most comfortable sneaker, the Gail, for an essential worker. In exchange for their generosity, donors were rewarded with their own free pair of YORKs.
To announce and support their initiative, we developed “Fight from Home,” a targeted digital campaign announcing the call to get involved. In the span of a few short weeks, customers had donated every pair of the Gail in YORK’s warehouse to frontline heroes, sending new sneakers to 1,163 essential workers across the country.
As a creative-first culture, we believe creativity is the ultimate brand and business advantage. Our entrepreneurial spirit drives us to be bold problem solvers in everything we do — from "capital-C" ideas and strategic business solutions to "little-C" creativity that pushes our craft and execution.