With its certified non-GMO product, authentic recipe, deep family roots and access to natural and conventional retail channels, we had an opportunity to educate consumers on a better product. We knew our goal wasn’t to try and outspend Sabra or convince people to try hommus. We just needed to convince them to try a better hommus.
Enter “Know Better Hommus,” a call to action and brand ethos that defined not only who Cedar’s is, but what sets them apart in a sea of ho-hum-us brands. Armed with our unique market positioning, new brand look and feel and an integrated marketing campaign, we set out to drive growth among health-conscious hummus consumers. We helped Cedar’s make history as the first company to create an all-organic line of topped hummus products. And in just a few short years, the brand rose to become the #2 selling hummus in the United States — a goliath-sized feat for hummus makers of any caliber.