Case Study hero image
David vs Goliath

In the world of hummus, there are hundreds of Davids and only one Goliath: Sabra, backed by the deep pockets and power of PepsiCo. Finding a way for family brand Cedar’s Hommus — founded 40+ years ago in Lebanon and spelled with the traditional “o” — to stand out was no small task, but one we were thrilled to take on.

Read More
Creative Assets
"Cedar's Story"
"Chickpea Journey"
"We've Topped Ourselves"
"Mushroom Risotto" Recipe Video
As a creative-first culture, we believe creativity is the ultimate brand and business advantage. Our entrepreneurial spirit drives us to be bold problem solvers in everything we do — from "capital-C" ideas and strategic business solutions to "little-C" creativity that pushes our craft and execution.
See How We Do It
If you'd like to join our talented team of creative entrepreneurs, send your resume to or reach out to our Head of Talent, Tina, on LinkedIn.
See Who Else We Are
The latest news, press and perspectives coming out of GYK.
See All Posts