With a certified non-GMO product, an authentic recipe, deep family roots and access to natural and conventional retail channels, we had an opportunity to educate consumers on a better product. Enter “Know Better Hommus” — the idea at the core of our efforts to define what Cedar’s stands for and drive growth among health conscious hommus consumers. We didn’t need to try and outspend Sabra (because, yikes) or convince people to try hummus. We just needed to convince them to try a better hummus.
From creation of a first of its kind, all organic 10-ounce topped line of hommus products to a new brand look and feel to the launch of an integrated marketing campaign, in the past several years “Know Better Hommus” has helped catapult the brand into the #2 spot, making Cedar’s the second-highest selling hummus in the United States.