Originally published in Marketing Dive
NEW YORK – April 15, 2019 – Full-service marketing and advertising agency, GYK Antler, continues to scale its business with the addition of six new clients across the consumer packaged goods, financial, health and transportation sectors.
GYK Antler was named Agency of Record for three brands: Hometown Financial Group, a multi-bank holding company; Emerson Ecologics, a vitamin and supplement distributor; and The Commuter Rail Network in Greater Boston, which is operated by Keolis Commuter Services. The agency will support each brands’ marketing efforts through its strategic leadership direction, creative prowess and media offerings.
In expanding its work in the CPG space, GYK Antler has also won a project assignment with the iconic, farmer-owned cooperative, Ocean Spray in support of their grapefruit portfolio of products, including a new product launch for which the agency is curating a digital campaign. Simultaneously, following a successful Dunkin’ campaign in 2018, Dunkin’ sister brand, Baskin-Robbins, tapped the agency for the creation of branded content for its international business. The yet-to-be-released video assets will be used globally, in-store, online and on social.
In addition, GYK Antler was also named Lead Media Agency for not-for-profit health care organization, Martin’s Point Health Care, for which the agency will build custom media solutions to bolster the brand’s clout in key markets.
“These new partnerships attest to GYK Antler’s growing presence on both a regional and national level,” said Travis York, CEO of GYK Antler. “We’ve expanded our offering to provide clients with modern marketing resources and tools to help them find success in today’s dynamic business landscape. We look forward to working with each of these exciting brands and helping them evolve to grow their businesses.”
“As a multi-brand financial services company servicing New England, we looked for a strategic marketing partner to help us develop a brand strategy that better tells our story and supports our individual brands while laddering up to our parent company,” shared Dena Hall, Chief Marketing Officer of Hometown Financial Group.
“We chose GYK Antler because of their knowledge and experience as we’re at a pivotal point in the evolution of our brand and company. Having a strategic partner with demonstrated expertise in creating and pivoting award-winning brands – especially those in financial services – was very important to us during the agency search and selection process. We’re thrilled with our new partnership and look forward to the impact GYK Antler will have on our brand family and the strategic direction of our company.”
GYK Antler’s partnerships have already kicked off with work to debut over the next few months.