YORK rallied their customers and encouraged them to purchase their most comfortable sneaker, the Gail, for an essential worker. In exchange for their generosity, donors were rewarded with their own free pair of YORKs.

To announce and support their initiative, we developed “Fight from Home,” a targeted digital campaign announcing the call to get involved. In the span of a few short weeks, customers had donated every pair of the Gail in YORK’s warehouse to frontline heroes, sending new sneakers to 1,163 essential workers across the country.