What happened during that four-day road trip was a film maker’s dream. With over 200 years of distilling history, there were countless tales to uncover. But the biggest story was that the Bourbon Trail isn’t just a place — it’s a state of mind. And it will take you far beyond the eight million barrels of aging whiskey in the state, past the quarter-mile-long mazes of pallets — even farther than fire-rolling bourbon. This idea is what we captured in an emotive short film that appeared on both the spirit brand and magazine company’s owned channels, as well as a print story about the experience in Iron & Air’s quarterly magazine and blog.