Manscaped is the first and leading brand dedicated to men’s “down under” grooming and hygiene, and as the top player in their field, they needed to bring on a pair of equally major league brand ambassadors to showcase their new Lawn Mower 3.0 trimmer.
Enter Sports Illustrated Swimsuit Issue cover model Camille Kostek and her little-known boyfriend, NFL superstar Rob Gronkowski.
Working with the power couple, GYK Antler concepted, shot and post-produced three separate digital spots aligning with the launch of the NFL season. During the shoot, Kostek and Gronkowski amped up the below-the-belt humor while still resonating with their core demographic — showcasing the utility of Manscaped’s newest trimmer while having fun with some of the product’s more nuanced selling points, like its “SkinSafe Technology” and waterproof functionality.
With the entire project spanning a total of one week from kickoff to capture, our teams worked in unison to create and coordinate a shoot that elevated the creative and overcame all the production challenges that existed in the world of COVID-19.