In 2018, Ken’s challenged us to create a brand platform that would help their family-owned business grow on a national scale. Enter “Ken’s: The First Name in Flavor.” This creative platform centers their singular obsession with flavor and establishes it in a way that’s ownable to Ken’s by playing off of their brand name. Using the Ken’s iconic color blocks from their bottles, we created a visual brand that would allow them to modernize while still nodding to their origins.
Since dressing up their brand, we’ve worked as their agency of record to create seasonal campaigns that reinforce their position as the First Name in Flavor. The new brand platform and accompanying campaigns has made Ken’s the first brand consumers think of when it comes to flavor, driving significant market share growth and helping Ken’s surpass Kraft as the number 2-selling salad dressing in the country.