To help make it happen, we put our creative minds in gear and built the ultimate tricked-out Dunkin’ Promposal box to help students ask their dates to prom in the most epically sweet, frosting and sprinkle-covered way possible.
Fifteen lucky teens won a Dunkin’-fueled prom experience that included custom Promposal boxes, a limo for the evening and a pre-prom photoshoot at a Dunkin’ location. This opportunity gave Dunkin’ an authentic way to enter a conversation happening among an increasingly important demographic.
With over 1,000 contest entries, the Dunkin’ Instagram post became one of top-performing posts for impressions across the entire platform. The Dunkin’ team asked us back for a second year, where we collaborated with Boston Children’s Hospital to give a few special patients Promposal boxes and sponsor their prom experience.