It started with one classic Boston experience — a Duck Boat tour of the city for F1 superstar Valtteri Bottas, hosted by the New England Patriots’ McCourty brothers, Devin and Jason — and ended with an even more quintessential Bostonian activity: a winner-takes-all boat “race” down the Charles in none other than the amphibious vehicles themselves.
With barely a week to plan and execute the entire project, it took an amazing amount of coordination and collaboration to get it over the finish line. Securing creative sign-off from five powerhouse brands (Mercedes-Benz, F1, NFL, Bose and the New England Patriots), wrangling Duck Boats and street closures, managing a three-hour shoot with multiple locations and a crazy tight, 48-hour post-production window, this (literal) wild ride highlighted every aspect of our team’s top-level creative and production capabilities.